The Feeling

A thread of smoke, and the morning turns sacred.

Before the day begins there is a small, deliberate quiet — a flame, a curl of fragrance, a moment that belongs to you. Shri Balaji Incense Industries was born a couple of decades ago in a small village in India's eastern part. Our frontline brand Madhukunj is known for its quality and has become one of the most famous incense sticks brands in India.

Find your fragrance →
A serene morning puja setting with incense burning in warm light

Est. July 2008 · Odisha

Rooted in the soil of Kalinga.

Shri Ramawatar Agarwal started his career as incense sticks trader. His passion and dream to start an enterprise had led to the inception of Shri Balaji Incense Industries in July 2008. His vision to achieve excellence in incense sticks making business has helped the firm grow every moment. His efforts have made Madhukunj agarbattis the number one incense stick brand of Odisha and amongst the top 10 in India.

At Shri Balaji Incense Industries, our skilful team is committed to create the finest and best blend of incense sticks. Madhukunj agarbattis have a varied range of incense fragrances to suit your mood, occasion and purposes. Our perfect product mix for the incense sticks creation provides consumers with a wide range of fragrances to choose, to suit their needs of pooja, meditation and relaxation. Just lit the agarbattis and the fragrances create a positive aura around you.

Our wide range of incense stick fragrances has been highly appreciated by a large number of customers. We have always maintained optimum quality and the most reasonable price which has enabled healthy relationships with our esteemed customers. Madhukunj is a flagship product from Shri Balaji incense industries.

Today, Madhukunj agarbattis have become a common name amongst many households. For many of its happy consumers, they associate quality Agarbatti with only Madhukunj. Hence the tagline "Agarbatti ho toh Madhukunj" was thought off to strengthen the relation of people where they can associate high-quality Agarbatti's as Madhukunj.

Recognized by India.

Emerging 100 Award

Recognized as one of the 100 emerging companies contributing immensely to the growth of india.

India SME 100

Recognized amongst the Top 100 SMEs of India by the India SME Forum.

MSME State Award

was given by Sri Naveen Pattnaik ji, Honorable CM of odisha giving recognition as the best Entrepreneur in Micro Manufacturing category.

Legendary Leader In Incense Sticks Industry

Award was given by Bollywood celebrity Anil Kapoor in Times Business award event.

Best Enterprise Award

was awarded by MSME for generating highest employment within Odisha.

Best Entrepreneur Award

Best Entrepreneur Award was given by Andhra Bank.

Brand of Odisha

was awarded by marketing adguru Sri Prahlad Kakkar ji declaring Madhukunj as the best fragrance of Odisha.

Best Brand Award

was given in an event organized by Brand Leadership Awards 2020.

Madhukunj receiving the Times Business Award with Anil Kapoor
Madhukunj honoured at Agenda 100 with Shri Nitin Gadkari